Organic Marketing vs Paid Marketing: What Every Small Business Should Know When it comes to growing your business online, there are two major paths: organic marketing and paid marketing . Each plays a unique role in how customers discover, trust, and contact your business. The key is understanding the difference — and where your marketing dollars are actually working. What Is Organic Marketing? Organic marketing is all about building your presence naturally across the web so customers can find you without ads . It includes: Search engine optimization (SEO) High-quality website content Google Business Profile optimization Blogging and link building Social media posts Online reviews and citations Instead of paying every time someone clicks, organic strategies help you rank higher on Google for the long term. If your content is strong, Google will keep sending traffic to your site — 24 hours a day — without you paying for every visitor . Organic marketing ...
Stanford University has played one of the most crucial roles in the creation and expansion of the modern Internet. The story begins in 1939, when two Stanford engineering students, Bill Hewlett and Dave Packard, founded Hewlett-Packard in a small garage on Addison Avenue in Palo Alto. Guided by their mentor, Professor Frederick Terman, often called “The Father of Silicon Valley,” Hewlett and Packard transformed a simple audio oscillator project into a business empire. Terman encouraged students to turn research into real-world innovation, laying the foundation for Silicon Valley. Through the 1950s and 1960s, Stanford began leasing campus land to technology companies through the Stanford Industrial Park, attracting pioneers like Lockheed, General Electric, and Varian Associates. This collaboration between academia, industry, and the U.S. defense sector created a thriving ecosystem for research, experimentation, and entrepreneurship. In 1964, at the Stanford...